Spring closet cleaning and recycling
We have this image of H&M as the fast fashion and low cost brand… Well they have surprised me, more then few times, with amazing items that i have kept over the years and over the different trends.
That means that they can offer you quality!
But this campaign is about conscience consuming. H&M is telling us through their campaign, DON’T LET FASHION GO TO WAIST. It’s a new recycling system for your old clothes. You can bring up to 2 bags per day into their store, and would receive a discount voucher per bag for your next purchase…
The clothes can be recycle into different material, into energy or reuse to give to charity.
So keep in mind while you start your spring closet cleaning, H&M is helping us out!
And check out the video!